Do I Really Need to Blog?


Do I Really Need to Blog?

If only I had a dollar for every time I’ve heard this.

I’ve spent many an occasion talking with clients about blogging, always ensuring them it’s an important component of content marketing.

And then I started my own business.

And I found myself asking the same question.

It’s one thing to give advice. And it’s easy when you’re not the one upon whose shoulders the sole responsibility for creating blog posts rests.

But when penning your thoughts (especially finding those that are helpful, insightful AND interesting) on a regular basis for the world to read is all on you — that’s a big deal. And I get it. Now more than ever.

As a result, I’ve spent the last few weeks thinking about how to create and maintain a blog that’s insightful and thought provoking — for me and for you. ‘Cause we all know that if it’s not interesting enough for you to read it, it’s probably even less interesting for me to write day in and day out!

One of the most helpful things I did was to review the blogs I follow, really follow. I then took a look at the reasons they kept me coming back. And taking a few queues from the blogs I love most, I decided on my own approach.

Below is a sneak peak into what you’ll find in my future blog posts. And hopefully, you’ll discover a few tidbits along the way that might help you think through how to approach content for your own blog.

San Francisco, California

San Francisco, California

Offer a unique perspective.
At first I thought I’d blog all about content marketing and social media. With a company focused on writing and strategy and 13 years of writing, editing and marketing experience, it seemed like a no-brainer. But I also knew that there were already a number of great blogs out there all about content. So, what could I do to make this blog different? What unique perspective could DPB Communications offer? Stay tuned for the kind of thinking that you’ll find from me as the company’s owner and a business woman who’s held leadership roles in nonprofit, higher education and business sectors.

Blog about what you know — and love.
Like many people, I’m passionate about a lot of things. And they all add up to create who I am as a person, a writer, a strategist, a small business leader. So, in this blog, of course I’ll offer insight on content strategy and creating engaging web and social media content. After all, that’s what I do for a living. But I’ll also tell you about my recent travels. I’ll share what I’ve learned about effective (and not so effective) leadership along my journey. I’ll tell war stories of working in higher education marketing (and for those of you who do, you know what I mean!). And if you’re like me and love a great story, I hope you’ll come along for the journey.

At the Pyramids of Giza, Cairo, Egypt

At the Pyramids of Giza, Cairo, Egypt

Be real.
As a writer, I’m often inspired by my own surroundings and experiences. These are the things that have helped inform and bring richness to my understanding of the world around me. They have often moved me and changed me. And they are what make me who I am as a writer and business owner. My experiences — whether personal or professional — inform the ideas and insight that I’ll bring to the table for your nonprofit or business. And showcasing the personality behind DPB Communications tells you who I really am and how I’ll approach our work together.

Think about what you’d want to read (and write).
This is what really got me thinking seriously about taking a different approach to this blog. When I looked at the blogs I love to follow, they’re not one-dimensional. Yes, they offer insight and advice about a specific industry or field. They’re a trusted “go-to” resource when it comes to a specific industry or audience. But they also have personality.  They tell great stories. And they’re well written (which is a story for another blog . . . ). And because of this, I believe that blogging about effective leadership or what I learned from a recent overseas trip is just as important as writing about what I know about content marketing. Like me, you’re more than what you do for a living. You’re might also be a leader. A husband. A wife. A daughter. A sailor. An Indian food lover. And all those things are who you are. They all come together to tell your story. And no person’s story is one-dimensional. This blog is my story.


Lake Michigan

Lake Michigan

So the journey begins.
Thanks to those bloggers out there who showcase great writing and storytelling, who have inspired me tell stories of my own.  So the journey of blogging for DPB Communications begins. . .





What about you? What’s been most effective for you in terms of blogging?

How do you decide on your content? And, of course, which are your favorite blogs to follow?





One Comment

  1. Thanks DPB! You’ve inspired me to create a blog for my PC business. To launch in June!

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