dpb’s blog

In search of a better story. . .

I’m a content writer and strategist with a passion for travel, leadership and helping others create a better story for their lives.

Climbing the Leadership Ladder (Without Losing Yourself)

Posted by on Jun 21, 2014 in Blog | 0 comments

Presentation at Calvin College’s Women in Leadership Day:

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HighEdWeb Michigan Recap

Posted by on May 31, 2013 in Blog | 0 comments

I had a great time at HighEdWeb Michigan last week! I met a lot of very talented people, got the chance to hear a keynote by Kristina Halvorson of Brain Traffic, and I was honored to speak on “The Art of (Brand) Storytelling.” Kudos to all involved, especially to all who helped coordinate the event! Check out the slide deck from my presentation: And, check out the Flickr feed to see what you...

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The question isn’t whether or not to lean in – It’s who are you when you do?

Posted by on Apr 21, 2013 in Blog | 0 comments

The issue isn’t whether or not to lean in. It’s who you are when you do. There’s been a flurry of media attention in the last few months surrounding the release of Facebook COO Sheryl Sandberg’s book, Lean In, followed by a fabulous opinion piece in The NY Times and then an interview with former Lehman Brothers CFO Erin Callan on “Rock Center with Brian Williams.” As a result,  several of my friends, knowing my interest in leadership, have asked me what I think about all of it. Visit NBCNews.com for breaking news, world news,...

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Celebrating my 40th. By Stopping.

Posted by on Mar 2, 2013 in Blog | 0 comments

Celebrating my 40th.  By Stopping.

I turned 40 this year. And after years of nonstop going, going, going, I decided to celebrate with stopping. I know some people thought I was crazy. They looked at me funny when I told them my plans. But I didn’t want a party. Or a big celebration. I just wanted to stop. So I rented a condo on Lake Michigan for the weekend – and I sheepishly told my husband he wasn’t invited – at least for the first part of the weekend. I think he understood. “You actually become more alive. This is what stopping can do. There is nothing passive...

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5 Questions to Ask Before Your Next Website Redesign

Posted by on Feb 7, 2013 in Blog | 0 comments

When I talk to clients who are looking to create a new website or refresh an old one, I often hear a few of the same things: Easier to navigate. More interesting graphics. Better integration of video and social media. A better user experience. And these are all really important things. But what I don’t usually hear a lot about initially is WHAT or HOW they plan to communicate their brand story on that same website.  I don’t often hear questions like: What sort of things are important to communicate to my audience? Is what I’m...

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Giving Thanks for the Power of One (Person) (Conversation) (Example) …

Posted by on Nov 19, 2012 in Blog | 0 comments

Giving Thanks for the Power of One (Person) (Conversation) (Example) …

Why one person. One Comment. One example can change a life.   I’ve recently been reading a book titled Thriving in Leadership: Strategies for Making a Difference in Christian Higher Education. Although I no longer work for a university, I spent years doing so and loved (almost!) every bit of that journey. Regardless of the context, though, I’m finding this book to be inspiring with nugget after nugget of wisdom from seasoned leaders. And their advice is applicable to anyone — whether you work in higher education or in...

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Does your leadership cast a light – or a shadow – on those around you?

Posted by on Aug 27, 2012 in Blog | 2 comments

“A leader is a person who has an unusual degree of power to project onto other people his or her shadow, or his or her light.   A person who has an unusual degree of power to create the conditions under which other people must live and move and have their being, conditions that can either be as illuminating as heaven or as shadowy as hell.”   I’ve had a lot of reasons to think about this quote from Parker Palmer in the last several weeks. I recently returned home from 3 weeks in Kosovo, and the importance of good leadership has...

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Three Weeks (of Advertising) in Kosovo

Posted by on Aug 6, 2012 in Blog | 0 comments

Three Weeks (of Advertising) in Kosovo

I spent the past three-plus weeks in Europe, most of the time in the country of Kosovo. And I couldn’t resist (much to my husband’s embarrassment) snapping photos of examples of advertising and other forms of communication. Here are a few of my favorites: —–   A Tale of 2 Coffees I just wasn’t getting the thought process behind this ad.   And then I saw this one…   Let’s move in closer. Yes, this is by far my favorite. ———– Pet Pampering Nice to see there...

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Who Should Hold the Reigns in Higher Ed Web Content Management?

Posted by on May 28, 2012 in Blog | 9 comments

Who Should Hold the Reigns in Higher Ed Web Content Management?

Centralize or decentralize web content management? Who should hold the power when it comes to web content management on university campuses? This question can result in a firestorm of opinions, comments, and even emotionally charged outbursts across any campus. For a university with limited marketing and communications staff resources, there can be many reasons for decentralizing Web content management. The pros include: An end to bottlenecks. By giving everyone who wants to be a content manager access to edit pages, each department can...

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Do I Really Need to Blog?

Posted by on May 12, 2012 in Blog | 1 comment

Do I Really Need to Blog?

If only I had a dollar for every time I’ve heard this. I’ve spent many an occasion talking with clients about blogging, always ensuring them it’s an important component of content marketing. And then I started my own business. And I found myself asking the same question. It’s one thing to give advice. And it’s easy when you’re not the one upon whose shoulders the sole responsibility for creating blog posts rests. But when penning your thoughts (especially finding those that are helpful, insightful AND interesting) on a regular...

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