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Does your leadership cast a light – or a shadow – on those around you?

Posted on Aug 27, 2012

“A leader is a person who has an unusual degree of power to project onto other people his or her shadow, or his or her light.   A person who has an unusual degree of power to create the conditions under which other people must live and move and have their being, conditions that can either be as illuminating as heaven or as shadowy as hell.”   I’ve had a lot of reasons to think about this quote from Parker Palmer in the last several weeks. I recently returned home from 3 weeks in Kosovo, and the importance of good leadership has been heavy on my mind. AMERICAN FLAGS. EVERYWHERE....

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Three Weeks (of Advertising) in Kosovo

Posted on Aug 6, 2012

Three Weeks (of Advertising) in Kosovo

I spent the past three-plus weeks in Europe, most of the time in the country of Kosovo. And I couldn’t resist (much to my husband’s embarrassment) snapping photos of examples of advertising and other forms of communication. Here are a few of my favorites: —–   A Tale of 2 Coffees I just wasn’t getting the thought process behind this ad.   And then I saw this one…   Let’s move in closer. Yes, this is by far my favorite. ———– Pet Pampering Nice to see there are some pet lovers around.   So they can be...

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Who Should Hold the Reigns in Higher Ed Web Content Management?

Posted on May 28, 2012

Who Should Hold the Reigns in Higher Ed Web Content Management?

Centralize or decentralize web content management? Who should hold the power when it comes to web content management on university campuses? This question can result in a firestorm of opinions, comments, and even emotionally charged outbursts across any campus. For a university with limited marketing and communications staff resources, there can be many reasons for decentralizing Web content management. The pros include: An end to bottlenecks. By giving everyone who wants to be a content manager access to edit pages, each department can create content on its own time. Minor edits can be...

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Do I Really Need to Blog?

Posted on May 12, 2012

Do I Really Need to Blog?

If only I had a dollar for every time I’ve heard this. I’ve spent many an occasion talking with clients about blogging, always ensuring them it’s an important component of content marketing. And then I started my own business. And I found myself asking the same question. It’s one thing to give advice. And it’s easy when you’re not the one upon whose shoulders the sole responsibility for creating blog posts rests. But when penning your thoughts (especially finding those that are helpful, insightful AND interesting) on a regular basis for the world to read is all on you — that’s...

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