Posts by admin

Spectrum Health

Posted on Oct 10, 2013

Spectrum Health

Long-form and ad copywriting. Content writing for their mobile app, MySpectrum.

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Furniture Row / Home is Here magazine

Posted on Feb 21, 2013

Furniture Row / Home is Here magazine

Serving as the magazine’s Managing Editor. Editing & article writing, Furniture Row’s Home is Here magazine. Agency: Hanon McKendry

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Who Should Hold the Reigns in Higher Ed Web Content Management?

Posted on May 28, 2012

Who Should Hold the Reigns in Higher Ed Web Content Management?

Centralize or decentralize web content management? Who should hold the power when it comes to web content management on university campuses? This question can result in a firestorm of opinions, comments, and even emotionally charged outbursts across any campus. For a university with limited marketing and communications staff resources, there can be many reasons for decentralizing Web content management. The pros include: An end to bottlenecks. By giving everyone who wants to be a content manager access to edit pages, each department can create content on its own time. Minor edits can be...

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Cornerstone University

Posted on May 15, 2012

Cornerstone University

Admissions Marketing Collateral: Brand communications, website strategy, copywriting & editing while serving as Director of Marketing & Communications. Partnering Agency: The Image Group

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The Lake House

Posted on Sep 16, 2010

The Lake House

Website copywriting. Agency: Hanon McKendry

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